July 30, 2020 In This Issue: Good Early Field Yields, Hurricane Hanna Hurts Second Crop COVID Supplemental – Heroes vs. Heals Texas Rice Update USRPA Rice Virtual Training Seminar in China USRPA’s First Rice Master Class Kicks-Off August 3rd
USRPA continues adapting its promotional programs to continue expanding the message that U.S. rice is nutritious, economical, and the perfect grain for Mexicans diet especially during this time where COVID-19 is changing everyone’s lives. On August 3rd, we will kick-off the first Virtual Rice Class in Mexico! The webinar series Read more…
To accommodate the global travel restriction and adapt to rapidly developing cloud technology, USRPA held its first public virtual event via Zoom in China on Wednesday 10 am -12 pm, August 26th, 2020 (US Central time is Tuesday, August 25, 9-11pm). The educational seminar on US rice was the first Read more…
By: Dr. M.O. Way, Prof. of Entomology, Texas AgriLife Research & Extension Ctr. Well, the Texas Rice Belt survived Hurricane Hannah, but rain from the storm came at an inopportune time. Texas rice farmers are in the middle of cutting their crop, so now many fields are muddy, but farmers Read more…
July 23, 2020 In This Issue: Gulf Coast Harvest Running Full Ahead of Approaching Tropical Depression Washington DC Update: FY 2021 Appropriations Texas A&M’s AgriLife Extension’s First Virtual Field Day
The House is currently considering the FY 2020 Agriculture Appropriations bill as part of a four-bill, $259.5 billion spending package that includes Agriculture-FDA, Interior-Environment, Military Construction-VA, and State-Foreign Operations. On Wednesday, the House Rules Committee approved 132 amendments for debate. The Agriculture Appropriations bill funds important food and agriculture programs Read more…
Under the Agricultural Trade Promotion Program (ATP), USRPA and USA Rice conducted rice festivals in major cities throughout Mexico, such as Mexico City, Monterrey, Veracruz, and Merida. The festivals were two-day events where U.S. rice was showcased in different recipes from around the world. Ten tents with twenty kitchen modules Read more…
The website www.consumearrozusa.com is maintained and updated with the establishment of keywords to boost the different activities within the campaign. USRPA opened profiles in several social media networks including Facebook and Instagram. Melisa Morelos, Professional Chef, Influencer, and Finalist of Master Chef Mexico has been in charge of creating and Read more…
Under the Market Expansion Strategies in Mexico, USRPA has partnered with the Mexican Rice Council and four of the largest rice millers that import U.S. rice to conduct the in-store cooking demonstrations. The annual per capita consumption rate for rice is about 15lbs. per year. It is one of the Read more…
USRPA’s ATP campaign “Rice Festival” in El Salvador. The festivals are a one-day event where a live cooking class is held at the event with Chef Jose Urias, he and his staff prepare diverse recipes from around the world and teach the attendees the benefits of US rice and how Read more…