USRPA and ARROZGUA’s team of chef promoters kicked off 2021 right by sharing their expertise with local importers of American rice. Essentially, our chefs are providing training to the sales and promotions teams of companies who import U.S. long-grain rice on how to prepare live demonstrations, cook long grain rice Read more…
USRPA continues to ship a variety of rice samples to Chinese customers in an effort to maintain our long-standing relationship with the market. The company that recently received samples along with USRPA branded gifts posted the rice on social media, thanking USRPA for support.
Rice Farmers Ready for 2021! Today, December 18, 2020, marks the 23rd anniversary of the founding of the US Rice Producers Association. Today it’s impossible to not think of Mr. Jack Wendt, a Texas rice farmer and former President of the US Rice Council that was based in Houston, Texas, Read more…
This week over two days all USRPA staff participated in an international promotion planning conference with the USA Rice Federation and the USDA’s Foreign Agricultural Service. At the conference USRPA on behalf of rice farmers presented results of the organization’s 2020 efforts and its proposals for 2021 activities to promote Read more…
(Ha’erbin, China) On December 12, 2020, the Regional Rice Pavilion Longping Daohuaxiang Project – new product launch conference of Hami Group was held in Harbin. Leaders of the rice industry from various provinces and cities across China, grain industry associations, scientific research institutions, e-commerce platforms, city partners, and sales companies, as Read more…
The first Facebook lives cooking class featuring American long-grain rice was broadcast on September 25th in a project led by the USRPA in collaboration with USDA through ATO Monterrey. Overall, eleven recipes were presented throughout the month of October. Chef Valeria Ochoa taught viewers to prepare Yakimeshi, a traditional dish Read more…
After a long hiatus of our in-store promotions in Mexico due to COVID-19, USRPA reactivated the campaign last month. For safety precautions, adjustments were made to our process and the booths. Following the safety measures and adhering to social distancing guidelines, the promoters educate the shoppers on the benefits of Read more…
The 20 tons of Calrose rice that arrived in China last month garnered positive feedback among consumers and importers. The distributer, Sungiven Foods, sold the 5kg packages of U.S. rice under their private label, Sungiven US Calrose Rice, both online and in-stores. A social media page that was created to promote Read more…
The US Rice Producers Association and USA Rice participated Sabor USA’s 2020 Virtual Healthy Fest on October 28th. The activity was organized by the U.S. Department of Agriculture to promote American products locally. USRPA and USARF have coordinated efforts to participated in previous years. This year, due to COVID-19, the Read more…
US Rice Producers Association continues its efforts to enhance American long grain rice consumption in Mexico, this time with a program intended to create a gastronomic training experience by engaging consumers with professional chefs. USRPA has been conducting cooking lessons through Facebook Live with the collaboration of Professional Chef Valeria Read more…