The first Facebook lives cooking class featuring American long-grain rice was broadcast on September 25th in a project led by the USRPA in collaboration with USDA through ATO Monterrey. Overall, eleven recipes were presented throughout the month of October. Chef Valeria Ochoa taught viewers to prepare Yakimeshi, a traditional dish Read more…
After a long hiatus of our in-store promotions in Mexico due to COVID-19, USRPA reactivated the campaign last month. For safety precautions, adjustments were made to our process and the booths. Following the safety measures and adhering to social distancing guidelines, the promoters educate the shoppers on the benefits of Read more…
The 20 tons of Calrose rice that arrived in China last month garnered positive feedback among consumers and importers. The distributer, Sungiven Foods, sold the 5kg packages of U.S. rice under their private label, Sungiven US Calrose Rice, both online and in-stores. A social media page that was created to promote Read more…
The US Rice Producers Association and USA Rice participated Sabor USA’s 2020 Virtual Healthy Fest on October 28th. The activity was organized by the U.S. Department of Agriculture to promote American products locally. USRPA and USARF have coordinated efforts to participated in previous years. This year, due to COVID-19, the Read more…
US Rice Producers Association continues its efforts to enhance American long grain rice consumption in Mexico, this time with a program intended to create a gastronomic training experience by engaging consumers with professional chefs. USRPA has been conducting cooking lessons through Facebook Live with the collaboration of Professional Chef Valeria Read more…
Harvest in Heilongjiang Province is currently underway for medium grain rice. The province is in northeast China and accounts for 6 million tons of Chinese medium grain production and is known for growing award-winning medium grain varieties, including Wuchang and Yanshou. Rice from the region is famous for its stickiness, Read more…
This week ended the first segment of the Master Class of American long-grain rice produced in Mexico by the US Rice Producers Association. During the first segment, Chef Melissa Morelos, MasterChef Mexico contestant, and finalist, presented various recipes from Latin America with American long-grain rice as the main ingredient. The Master Read more…
On August 17, Roberto Wong, Executive Director of ARROZGUA was interviewed in Guatevision a Guatemalan public television operated by the National Broadcasting System, with general and educational programming, whose headquarters is in Guatemala City. Today, has a 75.5% transmit frequency at the national level. During the interview, Wong emphasized the Read more…
USRPA and ARROZGUA continue its success social media campaign. The interactive virtual cooking seminars, done in two stages, via Zoom has been shared on the Facebook fan page USA Arroz throughout June and July. The chefs demonstrated various rice recipes from around the world featuring U.S. grown rice, emphasizing its Read more…
USRPA continues adapting its promotional programs to continue expanding the message that U.S. rice is nutritious, economical, and the perfect grain for Mexicans diet especially during this time where COVID-19 is changing everyone’s lives. On August 3rd, we will kick-off the first Virtual Rice Class in Mexico! The webinar series Read more…