Ralston Family Farms’s marketing efforts brought encouraging news for the entire U.S. rice industry this week with a historical sale of U.S. grown rice to China. Grace Wang, USRPA’s Eastern Hemisphere Director, attended the press release hosted by Ralston Family Farms at Atkins, Arkansas on September 15, 2021. Arkansas’s Governor, Read more…
On Wednesday, July 28th, the much anticipated Sabor USA competitive cooking event was held, which was broadcast on Facebook LIVE. Sixty students from the Culinary Arts school “Les Art Culinaires,” in El Salvador, competed to prepare the best recipe with products imported from the United States, including a category for Read more…
July 1st marked the start of USRPA’s digital campaign in El Salvador with the slogan: Eat Healthy, USA Rice, Guaranteed Nutrition. For this year’s campaign, a new Instagram account was created under the name of ArrozYSalud which will draw in a younger, active, and more involved audience. The account will Read more…
In recent weeks, the USA Arroz Facebook fan page has seen a rapid increase in followers with more people interested in learning how to cook U.S. rice. The virtual learning trend continues to gain popularity as a way to connect with others safely and conveniently. For these reasons, USRPA and Read more…
The first post of U.S. rice on China’s top social media networks, WeChat and Weibo, went live last week. Social media platforms Weibo, China’s version of Twitter, and WeChat, with almost a billion monthly users, have become China’s top social media platforms. Implemented with USDA/FAS ATP program funding, USRPA manages official accounts Read more…
Begining in 2020 USRPA and ARROZGUA have had to find new and innovative ways to teach Guatemala’s population how to prepare delicious and diverse dishes using U.S. rice. USA Arroz’s Digital Campaign started in April 2020 with 340 followers on its Facebook fan page and has since increased 789%! The Read more…
Dwight Roberts, President & CEO of the US Rice Producers Association and Bianka Rodriguez, Marketing & Western Hemisphere Promotions Director, participated in the Texas-Cuba Trade Alliance (TCTA) virtual meeting with Cuban Ambassador Lianys Torres on Monday morning. The meeting was moderated by Ricardo Arias, Trade Development Manager at the Port Read more…
This week, the National Association of Colombian Entrepreneurs (ANDI) reached out to the US Rice Producers Association for support in its fight to protect the current nutritional labeling regulations for rice and protest the proposed adjustment to the recommended portion size of rice in labeling. Colombia notified the OMC (World Read more…
The US Rice Producers Association, to continue the conversation that U.S. rice is nutritious and economical, recently kicked off its established digital media campaign for 2021 in Mexico. The digital campaign consists of the creation of digital content such as video recipes, mini rice facts memes, live content, and more Read more…
This week, Bianka Rodriguez, USRPA Marketing & Western Hemisphere Promotions Director along with Grace Wang, USRPA Eastern Hemisphere Promotions Director, and FAS Officers and Cooperators attended the Virtual Mexico Micro-Regional Conference. The Mexico Micro-Regional conference – General Strategic Planning consisted of a two-hour program moderated by Erick Kuss, Director of Read more…