The first post of U.S. rice on China’s top social media networks, WeChat and Weibo, went live last week. Social media platforms Weibo, China’s version of Twitter, and WeChat, with almost a billion monthly users, have become China’s top social media platforms. Implemented with USDA/FAS ATP program funding, USRPA manages official accounts Read more…
Begining in 2020 USRPA and ARROZGUA have had to find new and innovative ways to teach Guatemala’s population how to prepare delicious and diverse dishes using U.S. rice. USA Arroz’s Digital Campaign started in April 2020 with 340 followers on its Facebook fan page and has since increased 789%! The Read more…
Dwight Roberts, President & CEO of the US Rice Producers Association and Bianka Rodriguez, Marketing & Western Hemisphere Promotions Director, participated in the Texas-Cuba Trade Alliance (TCTA) virtual meeting with Cuban Ambassador Lianys Torres on Monday morning. The meeting was moderated by Ricardo Arias, Trade Development Manager at the Port Read more…
This week, the National Association of Colombian Entrepreneurs (ANDI) reached out to the US Rice Producers Association for support in its fight to protect the current nutritional labeling regulations for rice and protest the proposed adjustment to the recommended portion size of rice in labeling. Colombia notified the OMC (World Read more…
The US Rice Producers Association, to continue the conversation that U.S. rice is nutritious and economical, recently kicked off its established digital media campaign for 2021 in Mexico. The digital campaign consists of the creation of digital content such as video recipes, mini rice facts memes, live content, and more Read more…
This week, Bianka Rodriguez, USRPA Marketing & Western Hemisphere Promotions Director along with Grace Wang, USRPA Eastern Hemisphere Promotions Director, and FAS Officers and Cooperators attended the Virtual Mexico Micro-Regional Conference. The Mexico Micro-Regional conference – General Strategic Planning consisted of a two-hour program moderated by Erick Kuss, Director of Read more…
USRPA and ARROZGUA’s team of chef promoters kicked off 2021 right by sharing their expertise with local importers of American rice. Essentially, our chefs are providing training to the sales and promotions teams of companies who import U.S. long-grain rice on how to prepare live demonstrations, cook long grain rice Read more…
USRPA continues to ship a variety of rice samples to Chinese customers in an effort to maintain our long-standing relationship with the market. The company that recently received samples along with USRPA branded gifts posted the rice on social media, thanking USRPA for support.
Rice Farmers Ready for 2021! Today, December 18, 2020, marks the 23rd anniversary of the founding of the US Rice Producers Association. Today it’s impossible to not think of Mr. Jack Wendt, a Texas rice farmer and former President of the US Rice Council that was based in Houston, Texas, Read more…
This week over two days all USRPA staff participated in an international promotion planning conference with the USA Rice Federation and the USDA’s Foreign Agricultural Service. At the conference USRPA on behalf of rice farmers presented results of the organization’s 2020 efforts and its proposals for 2021 activities to promote Read more…