USRPA continues adapting its promotional programs to continue expanding the message that U.S. rice is nutritious, economical, and the perfect grain for Mexicans diet especially during this time where COVID-19 is changing everyone’s lives. On August 3rd, we will kick-off the first Virtual Rice Class in Mexico! The webinar series Read more…
Under the Agricultural Trade Promotion Program (ATP), USRPA and USA Rice conducted rice festivals in major cities throughout Mexico, such as Mexico City, Monterrey, Veracruz, and Merida. The festivals were two-day events where U.S. rice was showcased in different recipes from around the world. Ten tents with twenty kitchen modules Read more…
The website www.consumearrozusa.com is maintained and updated with the establishment of keywords to boost the different activities within the campaign. USRPA opened profiles in several social media networks including Facebook and Instagram. Melisa Morelos, Professional Chef, Influencer, and Finalist of Master Chef Mexico has been in charge of creating and Read more…
Under the Market Expansion Strategies in Mexico, USRPA has partnered with the Mexican Rice Council and four of the largest rice millers that import U.S. rice to conduct the in-store cooking demonstrations. The annual per capita consumption rate for rice is about 15lbs. per year. It is one of the Read more…
USRPA’s ATP campaign “Rice Festival” in El Salvador. The festivals are a one-day event where a live cooking class is held at the event with Chef Jose Urias, he and his staff prepare diverse recipes from around the world and teach the attendees the benefits of US rice and how Read more…
USRPA continues the success of its partnership with the Salvadorian Rice Association (ASALBAR), the local rice millers group, to conduct a promotional campaign to address the constraint of a lack of consumer awareness of rice. Campaign messages will point out to consumers that rice is an economical source of good Read more…
Since the Guatemalan government implemented strict stay at home orders due to the development of COVID-19, the use of social media has increased significantly. USRPA considered it very important to continue the promotional campaign presence and started a social media campaign using social platforms including Facebook, Instagram, YouTube, and Twitter. Read more…
Under the Market Expansion Strategies promotions, USRPA continues its partnership with the Guatemalan Rice Association (ARROZGUA), the local rice producers and millers group, to conduct promotional campaign to make consumers aware of the benefits, both economical and nutritional, of adding rice in the diet of low-income Guatemalan consumers. The targets Read more…
USRPA continues with the School Nutrition Program (SNP) in Guatemala as part of the Market Expansion Strategies Campaign. The USRPA promotional teams will obtain from the appropriate agency permission to conduct training in schools, along with all information on schools necessary for program planning, including the student population of each Read more…
USRPA staff, Texas rice producers, and USA Rice representatives participated in Sabor USA in Ciudad Cayala, Guatemala City, an activity organized by the U.S. Department of Agriculture to promote American products locally. Sabor USA was highlighted by the participation of Ambassador Luis E. Arreaga, Agricultural Counselor Todd Drennan, and Sean Read more…