Mexico Rice Festivals

Under the Agricultural Trade Promotion Program (ATP), USRPA and USA Rice conducted rice festivals in major cities throughout Mexico, such as Mexico City, Monterrey, Veracruz, and Merida. The festivals were two-day events where U.S. rice was showcased in different recipes from around the world. Ten tents with twenty kitchen modules Read more…

Mexico Social Media

The website www.consumearrozusa.com is maintained and updated with the establishment of keywords to boost the different activities within the campaign. USRPA opened profiles in several social media networks including Facebook and Instagram.  Melisa Morelos, Professional Chef, Influencer, and Finalist of Master Chef Mexico has been in charge of creating and Read more…