USRPA and ARRZOGUA Leaders in Rice Sales Promotions

January 14, 2021

USRPA and ARROZGUA's team of chef promoters kicked off 2021 right by sharing their expertise with local importers of American rice. Essentially, our chefs are providing training to the sales and promotions teams of companies who import U.S. long-grain rice on how to prepare live demonstrations, cook long grain rice and keep the audience engaged while providing information on the benefits of consuming U.S. long-grain rice. These private company teams will continue to spread the message that U.S. long-grain rice is not only tasty but easy to prepare, economical, and nutritious, allowing the message to spread farther and faster in supermarkets throughout the country.

The first training took place on January 13, 2021, at ARROZGUA's facilities with Agroindustrias Albay, the country's second-largest importer of U.S. long-grain rice. Overall, Guatemala is expected to import 95,000 MT of paddy rice. USRPA and Arrozgua look forward to this collaboration to promote U.S. long-grain rice in Guatemala and will continue to schedule training in the weeks to come.

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