During December, our following on the USRPA Morocco Facebook fan page increased by 30% to reach a total of 6,267 fans. The engagement rate also registered a 155% increase with a total of 35,145 interactions on the page.
Here are other important insights:
- New page likes: 1,476 (+30%)
- Total reach: 262,700 (+12%)
- Total engagement (likes, comments and reactions): 39,000
- Impressions: 671,658
- Awareness score (mentions and shares): 24%
Next year, USRPA will look at innovative ways to continue to build on the broad impact of social media marketing.