During December, our following on the USRPA Morocco Facebook fan page increased by 30% to reach a total of 6,267 fans. The engagement rate also registered a 155% increase with a total of 35,145 interactions on the page. 

Here are other important insights:

  • New page likes: 1,476 (+30%)
  • Total reach: 262,700 (+12%)
  • Total engagement (likes, comments and reactions): 39,000 
  • Impressions: 671,658
  • Awareness score (mentions and shares): 24%

Next year, USRPA will look at innovative ways to continue to build on the broad impact of social media marketing.