| El Alazan Wholesaler's In-Store Promotions During a 50-day promotional activation campaign in Mexico City, we promoted U.S. rice in collaboration with the importer Alazan across 21 stores. This resulted in the sale of 1,475 kilograms of rice. We have confirmed the sell-out data with “Tiendas DZ”, who provided us with a comparative analysis against their average sales per store. On average, our promotional campaign led to a 14% increase in their sales during the activation period. |
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| Walmart In-Store Promotions 76 days of in-store activities were conducted through an intensive promotional activation campaign in 12 Walmart stores in the north of the country (Monterrey), including 2 Walmart Supercenters and 10 Bodega Aurrera outlets. Our primary focus was on promoting the Schettino and SOS rice brands, two major importers of U.S. rice. The implemented strategies were designed to enhance product visibility on shelves and increase their appeal to customers. |
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