The first Facebook lives cooking class featuring American long-grain rice was broadcast on September 25th in a project led by the USRPA in collaboration with USDA through ATO Monterrey. Overall, eleven recipes were presented throughout the month of October.
Chef Valeria Ochoa taught viewers to prepare Yakimeshi, a traditional dish in Asian cuisine, easily adapted to use American long-grain rice. The live event was attended by 637 users with continuous interaction and questions with Chef Ochoa addressing as many as she could while reiterating the versatility and nutritional value of American long rice.
To this date, the recorded cooking class has more than 5,500 views on Facebook the CONSUME ARROZ USA profile with many followers proudly sharing photos of their own results.