Western Hemisphere Promotions and Marketing Director

Bianka Rodriguez, Wester Hemisphere Promotions and Marketing Director is responsible for managing USRPA’s Unified Export Strategy International Rice Promotion campaigns in Mexico and Central America and regularly travels to audit and review campaign activities. Rodriguez also coordinates and facilitates the logistical aspects involved with the annual Rice Market & Technology Convention’s many speakers, exhibitors and sponsors. Rodriguez is the point-of-contact and intermediary amongst prominent customers of U.S. rice and various U.S. Embassies, has traveled throughout Latin America attending events and meetings, representing the US Rice Producers Association and promoting the U.S. rice industry. Rodriguez is bilingual and joined the team in 2012, studied at the Universidad Del Valle de Mexico, Mexico City and has completed business development courses at the Instituto Tecnológico y de Estudios Superiores de Monterrey and received a Business Management Certificate from the Pontificia Universidad Catolica de Chile.