| Consume Arroz USA is a communication and promotional campaign developed by US Rice Producers Association in Mexico as part of its marketing efforts to position and increase U.S. rice consumption worldwide. This campaign comprehends a series of strategies combining activities at point of sale with digital marketing to reach various target markets. For a couple of years now, USRPA has been partnering with renowned chefs and influencers to support its campaigns and directly communicate to an audience that’s continuously looking for food content and different ways to include innovative recipes into their daily diet. In 2023, Consume Arroz USA surpassed 8 million views in its digital communication, having collaborations with Chef Carlos Leal and social media outlets with a high volume of traffic. For 2024, and due to last year's great results, US Rice Producers Association will join efforts with five top influencers who have a powerful presence in social media (especially Instagram) to produce a video series of rice recipes where consumers can learn how easy it is to cook a complete meal for their families and friends. Carlos Leal, Giovanna Ronci, Melissa Morelos, Sara Cardenas and Luz Colsa will share delicious dishes with U.S. rice as the main ingredient to delight Mexican consumers. Consume Arroz USA 2024's first content posted this week, where Sara Cardenas showed us how to prepare some wonderful "bolitas de arroz" in a fast and fun way. In less than one day, this recipe has more than 2400 likes and over 360 followers shared it in their feed. We're confident that this year’s program will be a complete success, and we can be sure that we will see amazing U.S. rice dishes and be happy while tasting them with our families! |
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25722 Kingsland Blvd., Ste. 203, Katy, Texas 77494
Phone: 713-974-7423
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