The 20 tons of Calrose rice that arrived in China last month garnered positive feedback among consumers and importers.
The distributer, Sungiven Foods, sold the 5kg packages of U.S. rice under their private label, Sungiven US Calrose Rice, both online and in-stores. A social media page that was created to promote the rice includes a brief overview and history of the variety, including details about its growing environment.
Mr. Ray Zhang, Import Manager at Xiamen Mingsui Grains & Oils Trading Co. believes the majority of customers purchased the rice out of curiosity. He further commented, “We appreciate the support from the USRPA and their facilitating this business.”
The USRPA began working in China in the late 90s and then used the USDA-FAS’ Emerging Markets Program to launch the effort that established a phytosanitary protocol. USRPA continues a friendly relationship and open communication with buyers and looks forward to the next shipment.