The website www.consumearrozusa.com is maintained and updated with the establishment of keywords to boost the different activities within the campaign. USRPA opened profiles in several social media networks including Facebook and Instagram. Melisa Morelos, Professional Chef, Influencer, and Finalist of Master Chef Mexico has been in charge of creating and sharing various recipes, videos, and nutritional facts about using U.S long-grain rice as the main ingredient, expanding the scope of the message. The campaign will continue throughout the year on social media.
As part of the activity, we will conduct a Master class, the 1st National Recipe Contest and Digital Recipe Book.