North Africa Digital Campaign Update

December 10, 2021

The month of November showed significant growth for USRPA's Facebook page in our North African Market, RizAmerican. The page gained a total of 1,300 new followers (a growth of 39.3%), with total followers now reaching 4,800. Facebook likes, comments and interaction rates also show positive growth. More than 650,000 impressions were made in just one month, the majority of the audience being females from Tunisia.

Our Moroccan-based influencer @MouniaSenhaji posted a series of stories talking about U.S. rice and prepared a healthy rice salad for her fans in North Africa. She tagged USRPA on Facebook, which also helps to increase awareness and achieve a higher reach, connecting both channels. The stories reached an average of 17,000 accounts per story.

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