Pinnacle increases the value to members by providing strategic marketing services. These include generating liquidity for the market, selling a quality-driven product, and providing logistical support. Pinnacle’s rice portfolio consists of medium grain, short grain, and other specialty varieties.
Efficient marketing with strong financial backing is the perfect combination for CA rice farmers throughout the state. Pinnacle is a division of BUCRA, a grower-owned rice cooperative in California.
Our hybrid marketing system provides strong value to our members.