USRPA and USDA Working Together on Social Media Campaign in Mexico

October 23, 2020

US Rice Producers Association continues its efforts to enhance American long grain rice consumption in Mexico, this time with a program intended to create a gastronomic training experience by engaging consumers with professional chefs.

USRPA has been conducting cooking lessons through Facebook Live with the collaboration of Professional Chef Valeria Ochoa, teaching how to prepare delicious recipes with American long grain rice and constantly interacting with the viewers, solving their questions and advising them on different ways to include rice in their family’s diet. From a Rice with Chili to a Rice Pizza, USRPA followers have been learning amazing recipes to vary their rice consumption.

This series of lessons has been supported by USDA through the Agricultural Trade Office in Monterrey, Nuevo Leon. Director of ATO Monterrey and Luis Chavez, Marketing Specialist for ATO, stated his satisfaction with the current results and requested some of his favorite recipes to be included in the lessons.

The program will continue to perform for the rest of the year and will feature Professional Chef Melissa Morelos, finalist of Master Chef cooking contest and US Rice Producers Association’s ambassador in Mexico, who will teach traditional American recipes for the most demanding tastes. 

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