| The US Rice Producers Association (USRPA) continued its outreach efforts in Asia with visits to Vietnam and Hong Kong, engaging with key trade stakeholders and representatives from USDA/FAS. The mission aimed to strengthen relationships with local markets and promote the value of U.S. rice. “These in-person meetings are essential for understanding the unique needs of each market and fostering long-term partnerships,” said Grace Wang, Chief Financial Officer of USRPA. The insights and feedback gathered during these visits will play a critical role in shaping the association’s future marketing strategies. Current market dynamics appear favorable, offering promising opportunities for U.S. rice to expand its market share in the region. |
