After a long hiatus of our in-store promotions in Mexico due to COVID-19, USRPA reactivated the campaign last month. For safety precautions, adjustments were made to our process and the booths.
Following the safety measures and adhering to social distancing guidelines, the promoters educate the shoppers on the benefits of incorporating American long-grain rice into their diets and sharing promotional items reinforcing its nutritional value.
The total sales of American long-grain rice during the in-store promotions from October 15 to 31 was 16,805 Kilos or roughly 37,048 pounds.
The promotional campaign will continue through December 2020.