| Last week, the US Rice Producers Association (USRPA), together with our promotions team in Guatemala, organized a series of activities where moms were the central focus to commemorate Mother's Day. To culminate the week of celebrations, on Saturday, May 10, Mother’s Day in Guatemala, we cooked a giant paella to celebrate and honor all mothers. The heartfelt event took place at Eskala Roosevelt, a popular local shopping mall, and brought families together around a flavorful rice dish. It was a joyful occasion that underscored the importance of love, family, and tradition, while highlighting the cultural richness and versatility of rice as a staple in celebrations. Iris Figueroa, Western Hemisphere Marketing Manager for USRPA, emphasized the value of these initiatives, stating: “Incorporating these kinds of cultural and family-centered activities into our promotional programs is essential. They not only strengthen our connection with consumers but also create memorable experiences around rice, showcasing its role in cherished moments and traditions.”  |
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25722 Kingsland Blvd., Ste. 203, Katy, Texas 77494
Phone: 713-974-7423
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