USRPA Kicks off Mexico Digital Campaign

April 8, 2021

The US Rice Producers Association, to continue the conversation that U.S. rice is nutritious and economical, recently kicked off its established digital media campaign for 2021 in Mexico. The digital campaign consists of the creation of digital content such as video recipes, mini rice facts memes, live content, and more shared on Facebook and Instagram.

The campaign features content created by Melissa Morelos, professional chef, influencer, and finalist of Master Chef Mexico, Chef Ismael Zhu, influencer, TV chef and winner of Master Chef Mexico, Pablo Marti, Chef, influencer, surfer, finalist of Master Chef Mexico and current contest of the reality TV show "Survivor," and Leon Michel, actor and TV host. Our team of content creators are sharing various recipes using U.S. long-grain rice as the main ingredient.

The USRPA Facebook fan page of “Consume Arroz USA,” currently has 18,600 followers and 1,800 followers on Instagram. Likes, positive comments, and shares from followers on the various recipes, videos, nutritional and cooking tips, are spreading the message that U.S. long-grain rice can create simple, delicious, nutritious, and economical everyday meals!

The campaign will continue throughout the year on social media, always emphasizing the message of including U.S. long-grain rice in their everyday diet.

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