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This week’s USDA Trade Mission to Peru marked a successful step forward in strengthening agricultural trade between the United States and Latin America. Led by Daniel Whitley, Administrator of the USDA Foreign Agricultural Service, the mission brought together U.S. agribusinesses, trade associations, and government officials to foster partnerships, explore market opportunities, and promote high-quality American products, including U.S. rice. “Participating in this trade mission was an excellent opportunity to connect directly with key buyers and industry partners in Peru,” said Iris Figueroa, Western Hemisphere Marketing Manager and mission participant. “There is clear interest and enthusiasm for U.S. products, and we’re excited about the potential for continued growth in this market.” The strong engagement and collaborative spirit throughout the mission underscored Peru’s importance as a strategic and growing market for U.S. agriculture. Iris Figueroa and Daniel Whitley, Administrator of the USDA Foreign Agricultural Service. |
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| B2B meetings are a critical element of trade missions like this one, as they provide a direct platform for exporters and buyers to connect, discuss needs, and negotiate potential deals. These face-to-face interactions build trust, clarify expectations, and help tailor products and services to specific market demands. For U.S. rice producers, such meetings are invaluable in expanding their reach, understanding local market dynamics, and establishing long-lasting relationships that drive sustainable growth. |
 Left to right: Luis Enrique Manayay Llaguento from Grupo Valle Norte, Iris Figueroa and Jose Luis Jimenez, wholesale sales executive at Mercado San Anita. While in Peru, we had the valuable opportunity to meet with a representative from APEMA, Asociación Peruana de Molineros de Arroz, and visit Mercado San Anita, one of Lima’s largest and most vibrant traditional markets. Overall, the trip to Peru was an invaluable and we extend our sincere thanks to the USDA for making this important mission possible. |
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