To accommodate the global travel restriction and adapt to rapidly developing cloud technology, USRPA held its first public virtual event via Zoom in China on Wednesday 10 am -12 pm, August 26th, 2020 (US Central time is Tuesday, August 25, 9-11pm).
The educational seminar on US rice was the first of a series virtual events that benefit both international rice buyers as well as US companies that are particularly interested in expanding their global markets. The seminar attracted dozens attendees in China which primarily consist of rice importers, food processors and Chinese rice industry leaders. This 2 hour event began with a presentation on the latest US rice market and different topics presented by renowned industry speakers followed by a Q&A session. USDA FAS has also accepted the invitation was one of the guest speakers.
China is open to US rice thanks to the efforts of USRPA, the first rice organization to venture into this market. After the successful completion of trade mission in China in 2019, USRPA continues to monitor the market, communicate to trade contacts and plans to conduct promotional programs.