USRPA Visits Guatemala City

November 17, 2023
Last week, USRPA staff traveled to Guatemala City to visit promotional activities in retail stores and schools, continuing to engage with the Guatemalan rice association ARROZGUA to promote interest in U.S. rice in the market. USRPA CFO, Grace Wang successfully monitored promotional programs implemented at various retail locations.
USRPA’s Guatemala campaign USA Arroz targets consumers, mainly households and mothers, educating and promoting their consumption of U.S. rice. USRPA also successfully conducted audits of the programs in Guatemala through an in-person contractor interview and the examination of reports and documents.  
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