USRPA and ARROZGUA continue its success social media campaign. The interactive virtual cooking seminars, done in two stages, via Zoom has been shared on the Facebook fan page USA Arroz throughout June and July. The chefs demonstrated various rice recipes from around the world featuring U.S. grown rice, emphasizing its nutritional value and its ability to be easily incorporated into the everyday Guatemalan’s diet.
U.S. Embassy Guatemala has been promoting the live cooking classes and inviting the audience to visit the USA Arroz Facebook fan page. The Facebook fan Page of USA Arroz increased 88% in the numbers of followers in the past two months and reaching audience all the way in Colombia, Peru, Mexico, USA, Argentina, Bolivia, and Ecuador. The social media campaign will continue until December.