In recent weeks, the USA Arroz Facebook fan page has seen a rapid increase in followers with more people interested in learning how to cook U.S. rice.

The virtual learning trend continues to gain popularity as a way to connect with others safely and conveniently. For these reasons, USRPA and ARROZGUA jumped on the trend early on as a way to connect with consumers and teaching them new ways to prepare nutritious and economical recipes with classes via Facebook Live and Zoom Webinars.

According to media monitoring reports, Facebook is the most used social network in Guatemala. The last cooking class reached nearly 2,000 initial streams, which continue to be shared amongst users on social media.