For more than 25 years, US Rice Producers Association’s top two priorities have been to maintain and enhance existing rice markets, both domestic and international, and find and develop new markets for domestic sales and export of rough, brown, and milled rice. The Rice Market & Technology Convention certainly contributes to those goals, but what does that look like during the rest of the year? Join us for a conversation with USRPA staff, U.S. rice producers, and key partners who work with USRPA in promoting U.S. rice abroad as we discuss the “bigger picture” of marketing U.S. rice.